Marketing Campaigns
Sample CampaignSample Restaurant Launch: Full Campaign
A sample campaign showing how one creative idea is carried across social, paid, print and local search for an opening.
This is a self-initiated concept project created to demonstrate capability. The brand shown is fictional and no client names or performance data are represented.
Sample Restaurant Launch: Full Campaign
Now Open
Doors Open Friday
Phase 1
Tease
Phase 2
Launch
Phase 3
Sustain
- Client
- Fictional Restaurant (Sample Campaign)
- Services
- Campaign StrategyCampaign BrandingPaid Social CreativePrint & Event AssetsGoogle Business ProfileReporting
- Category
- Marketing Campaigns
Project overview
A concept end-to-end launch campaign for a fictional restaurant: campaign branding, countdown stories, paid social, posters, profile optimisation and a reporting layout.
Goals
- Fill the opening weekend and build a waiting list before day one
- Establish the restaurant in local search from the first week
- Carry one idea across every channel instead of fragmented creative
- Leave the venue with assets that keep working after launch
Creative process
01
Campaign Idea
One line, one lockup, one accent colour, applied everywhere.
02
Channel Plan
Map organic, paid, print and local search to the six-week timeline.
03
Asset Production
Design stories, ads, posters and event collateral as one family.
04
Measurement
Define the dashboard and reporting rhythm before the campaign starts.
Deliverables
- Campaign branding
- Instagram launch campaign
- Countdown stories
- Opening announcement
- Paid social advertisements
- Google Business Profile optimisation preview
- Promotional posters
- Event marketing assets
- Campaign timeline
- Performance dashboard mockup
- Creative strategy presentation
Project outcome
A three-phase launch, tease, launch, sustain, with every asset drawn from a single campaign idea and lockup.
Presentation
Final deliverables
Every board below was designed for this concept, layouts, systems and mockups, not stock imagery.
Campaign Branding
Launch IdentitySample Campaign
Doors Open Friday
A three-phase launch built around one line, one lockup and one colour accent.
Ink
Paper
Signal
Gilt
Countdown Stories
7 Days OutPaid Social Advertisements
Meta PlacementsAwareness
Reach, neighbourhood 5km radius
Consideration
Video views, menu teaser
Conversion
Bookings, opening weekend
Promotional Posters & Event Assets
Print + DigitalGoogle Business Profile
Optimisation Preview- CategoriesPrimary + 3 secondary, correctly ranked
- PhotosInterior, dishes, exterior, team, weekly
- PostsOffer + event posts on a 2-week rhythm
- Q&ASeeded answers for the 8 most-asked questions
- ReviewsResponse template within 24 hours
Campaign Timeline
6 WeeksPhase 01: Tease
Identity, countdown stories, teaser reels, local seeding.
Phase 02: Launch
Opening announcement, paid social, poster drop, event night.
Phase 03: Sustain
Menu highlights, review engine, always-on local ads.
Performance Dashboard
Reporting Layout—
Reach
—
Bookings
—
Profile views
—
Cost per result
Dashboard layout shown with placeholder values. Real numbers are only ever reported from a live account.
Projected results
Intended outcomes for this concept. No real performance data is shown.
- Awareness built locally before the doors open
- A launch weekend with pre-committed bookings
- A complete local search profile from week one
- Reusable creative for the months following launch
